Brand Manager Lifecycle
Company: VirtualVocations
Location: Rochester
Posted on: November 6, 2024
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Job Description:
A company is looking for a Brand Manager, Lifecycle to drive key
business objectives and manage customer experience across various
communication channels.
Key Responsibilities
Manage current customer communications across email, SMS, push
notifications, and in-app messages
Collaborate with cross-functional teams to develop and execute
lifecycle marketing strategies
Analyze and optimize campaign performance, providing actionable
insights for improvement
Required Qualifications
Bachelor's Degree from a four-year college or university
4-6 years of progressive experience in brand management and
lifecycle communications
2 years of email marketing experience; experience with Braze
Customer Engagement Platform preferred
Strong knowledge of lifecycle marketing and multi-channel marketing
development
Experience in building and mentoring a team
Keywords: VirtualVocations, Eau Claire , Brand Manager Lifecycle, Executive , Rochester, Wisconsin
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